your questions answered...


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  • Why has the name Broadmeadow been chosen?
      The name reflects a part of the site's heritage. The island site encircled by the River Gipping, was originally known as Great Broad Meadow. Hence our selection of a name with a strong local association.
  • Who are JG Land & Estates and have they done any similar projects?
      JG Land & Estates specialise in the acquisition, promotion, regeneration and development of land and property. The team is made up of highly experienced individuals who fully understand every facet of property development. They specialise in delivering integrated mixed use developments and complex brownfield regeneration projects.
  • What is the site going to be used for?
      Following extensive public consultation, the proposal submitted to the local planning authority was based upon creating a new residential led mixed use community with a mix of types, size and tenure of homes, together with other community facilities.
  • Why do you feel residential is more applicable to this site than employment generating use?
      Housing will allow us to make the most of natural assets like the river corridor and cultivate a nature reserve, all of which contributes to an improved quality of life. Other factors in favour of housing are good public transport, walking and cycling facilities to Ipswich and vehicle access through the A14, in addition to an adjacent superstore to the east. Although our proposal includes developing the land for housing, it will also include retail and employment related uses.
  • When will it be submitted for planning?
      A planning application was submitted in July 2006 and subsequently followed by a Public Inquiry due to non-determination by Babergh District Council. We are currently in the process of challenging a negative decision made by the Secretary of State in October 2007 and hope that the outcome will support the appropriate comprehensive redevelopment of this brownfield site.
         We welcome your continued support and urge you to follow the progress of our planning application.
  • What is happening to the former silos?
      The silos will be demolished, together with the rest of the factory complex. The resulting reinforced concrete debris will be recycled on site and the material used for the construction of the new development infrastructure. This recycling has major environmental benefits.
  • What effect will the development have on the surrounding areas?
      The proposed investment in the area will have a positive impact by re-creating lost jobs and improving and adding to the local infrastructure and amenities. In addition, the plans include maintaining and improving natural assets like the Chantry Cut, river walk, and the 'Island' which is to be developed as a nature reserve.
  • How will the local community be involved?
      We are fully committed to involving and informing the local community and extensive public consultation was undertaken in advance of a planning application being submitted, including a Public Exhibition held on site. The importance of building public support for our proposals from within the heart of the local community is fully appreciated.
  • What are your plans for the potential traffic increase?
      Transport Assessment has enabled us to collect detailed data about movement in the vicinity of the site by all modes of travel in order to analyse the effect of the development on the road network.
         The Secretary of State’s decision supports our conclusions that the proposed Transport Measures would include improvements which allow people to walk and cycle more safely and easily. Key improvements we hope to provide include upgrading the River Gipping pedestrian/cycle route which would link the site directly with Ipswich town centre and the railway station. In addition a new footway would be provided along Sproughton Road along the northern boundary of the site.
        A travel plan strategy will also be produced for the development that helps new residents and occupiers to reduce their use of the private car in favour of sustainable modes of transport.
  • How will your overall plans be assessed in terms of the impact on the environment?
      It is our intention to mitigate the impact on the environment by following Government guidelines in the development of 'Sustainable Communities'. The fact that this site is brownfield means that it will have less of an impact on the environment of Babergh than the development of greenfield land proposed elsewhere in the borough. A full Environmental Assessment has been carried out.
  • Will the housing be affordable to local people?
      A full range of housing types would be provided as part of the development of the site. Affordable housing will be provided in accordance with local and national government policy. The mix and tenure will be negotiated with the Local Authority to ensure provision in accordance with local needs.
  • What measures will be undertaken to protect any existing wildlife habitat areas?
      The Secretary of State agrees that our proposals would be capable of creating conditions which would ensure an appropriate future for the Gipping Island site and maximise the ecological potential of the developed area. (P25)
  • Will the proposed development avoid areas prone to flooding?
      The area of the site to be developed lies above the flood plain level.
  • When will the project be completed?
      Assuming planning permission is received, it is likely the scheme would take up to 6 years to complete.

Who can we talk to when we have an issue or a problem to discuss?
J G Land & Estates operate an 'open door' policy and wherever possible are available to answer any issues or concerns. Click on the 'contact us' button to the left for contact information ...

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